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    In a digital world where your website is the main face of your business, do you ever wonder what your website says about you? It’s not just about what you say but how your site looks and feels to the user. Everything that appears on your site affects the perception that users will have of your business. Therefore, your site has a big job to do. Try to avoid the bad things such as:

    Being Outdated

    Web design is a very fluid and ever-evolving field, with yearly trends that come with advances in technology. It’s very easy to spot a website that hasn’t been updated for a few years. Design might not be at the top of your budget priorities, but you’d be surprised how much impact it has on the user. It could easily be the difference between a visitor becoming a customer or being put off and going elsewhere for that sale. People make a lot of decisions based on visual cues and you wouldn’t want visitors thinking your site looks old so must be suspicious or your products aren’t up to scratch. Why not choose Web design and development services London to take a look? For more information, visit https://www.redsnapper.net/web-development-services-london/design-and-build-websites

    Unresponsive

    If your site is not responsive to mobile browsing, then you’re missing out big time. Mobile browsing is now the most popular way to access the internet, so you must have a responsive website or business will suffer. When a user is ready to buy, they won’t hang around if your site is too difficult to use on their mobile or tablet, they will simply choose to shop elsewhere. Your customers will think you haven’t updated your site so don’t care about user experience. Do something about it today so you don’t lose out on sales.

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    No Reviews

    Customers trust reviews and testimonials far more than your marketing efforts, no matter how good they might be. Over 60% of online shoppers make purchases after reading online reviews. Trust is important and even more so in the faceless online world. If you have reviews, put them on your site before your visitors leave to a competitor who posts their testimonials.

    Elusive

    Whilst reviews are important, contact information is equally so. Many potential customers will check these details before making a purchase and if your contact details are nowhere to be seen, how can they be sure they’ll get hold of you if there’s a problem? It doesn’t matter how great your service or product are, if your customer service details are hard to find, it lowers the trust levels between you and your customer. Create a whole page dedicated to contact details or place phone numbers and email addresses in the headers of each page to reassure visitors that you can be contacted.

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