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    Archive for January 2018

    In a digital world where your website is the main face of your business, do you ever wonder what your website says about you? It’s not just about what you say but how your site looks and feels to the user. Everything that appears on your site affects the perception that users will have of your business. Therefore, your site has a big job to do. Try to avoid the bad things such as:

    Being Outdated

    Web design is a very fluid and ever-evolving field, with yearly trends that come with advances in technology. It’s very easy to spot a website that hasn’t been updated for a few years. Design might not be at the top of your budget priorities, but you’d be surprised how much impact it has on the user. It could easily be the difference between a visitor becoming a customer or being put off and going elsewhere for that sale. People make a lot of decisions based on visual cues and you wouldn’t want visitors thinking your site looks old so must be suspicious or your products aren’t up to scratch. Why not choose Web design and development services London to take a look? For more information, visit https://www.redsnapper.net/web-development-services-london/design-and-build-websites

    Unresponsive

    If your site is not responsive to mobile browsing, then you’re missing out big time. Mobile browsing is now the most popular way to access the internet, so you must have a responsive website or business will suffer. When a user is ready to buy, they won’t hang around if your site is too difficult to use on their mobile or tablet, they will simply choose to shop elsewhere. Your customers will think you haven’t updated your site so don’t care about user experience. Do something about it today so you don’t lose out on sales.

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    No Reviews

    Customers trust reviews and testimonials far more than your marketing efforts, no matter how good they might be. Over 60% of online shoppers make purchases after reading online reviews. Trust is important and even more so in the faceless online world. If you have reviews, put them on your site before your visitors leave to a competitor who posts their testimonials.

    Elusive

    Whilst reviews are important, contact information is equally so. Many potential customers will check these details before making a purchase and if your contact details are nowhere to be seen, how can they be sure they’ll get hold of you if there’s a problem? It doesn’t matter how great your service or product are, if your customer service details are hard to find, it lowers the trust levels between you and your customer. Create a whole page dedicated to contact details or place phone numbers and email addresses in the headers of each page to reassure visitors that you can be contacted.

    A candidate on the popular programme, The Apprentice, successfully progressed to the level of finalist, in spite of being proved to have lied on his CV and previously dismissed from employment for gross misconduct.

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    Digging up the past

    The show sees a number of potential candidates compete in a series of challenges to be in with the chance of winning an impressive quarter of a million pound investment and a chance to become Lord Alan Sugar’s business partner. The revelations came about as part of the hotly anticipated interviews week, in which the candidates are put through a gruelling interview process by Lord Sugar’s closest and most trusted advisors. The process is intended to unearth anything unsavoury in their past, and to give the candidates a chance to articulate themselves under pressure.

    Finalist James White, a recruiter from Birmingham, had previously displayed a logo on his website that claimed he was accredited by APSCo. This was discovered by Mike Souter to be a lie. When he was questioned about his previous employment, it was further discovered that he had been dismissed on account of gross misconduct after attempting to poach clients for his own new business.

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    Dishonesty on CVs and job applications

    Several studies have concluded that a worryingly high number of people lie on their CVs, with The Telegraph claiming it is up to a staggering one in five candidates. As a result, employers and HR professionals are having to take special care to verify crucial details, even relying on professional DBS check companies (formerly CRB) such as carecheck.co.uk to ensure peace of mind.

    Moving forwards

    HR Director for the ELAS Group, Pam Rogerson, commented that she would welcome the opportunity to discuss a difficult issue in a candidate’s past that they had been up front about. She conceded, however, that if a candidate was found to have lied, she would doubt their trustworthiness and consider dismissal or withdrawing the offer. “I consider trust and confidence to be key cornerstones in a employment relationship. On the basis of the dishonesty, I would personally be very wary of hiring Mr James White.”

    Honesty and transparency should always be encouraged as part of any application process. Mr White’s success in a well-known competition in spite of his dishonesty and misconduct has disappointed many HR and business professionals.